Beer drinkers in Asia are steadily following the European trend of increasingly seeking low-carbohydrate products, opening new opportunities for brands in the premium drinks segment.
Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category.
Adult sodas are receiving strong retailer backing and shelf space in the APAC region on the back of the rising alcohol moderation trend, but the sector still needs to navigate serious challenges in the form of rigid consumer habits and pricing pinch points.